Goodwill and Planet Green Partner for the Planet

April 8, 2011

Goodwill Industries International has welcomed  Planet Green™ — the television network devoted to sustainable living — as an official partner of the Donate Movement, a public awareness initiative designed to teach consumers about the power of their donations on both people and the planet.

Planet Green joins Family Circle Magazine, Hanes and Levi’s in an effort to raise awareness of the movement and the power of donations in our communities.

“Goodwill and Planet Green are working together to encourage consumers to donate consciously and responsibly to reputable organizations that can turn donations into something more,” said Jim Gibbons, president and CEO of Goodwill Industries International. “Goodwill and Planet Green are calling on consumers to ‘reduce, reuse and repurpose’ and focus on Goodwill as both a donation and retail destination.”

“It’s the idea of conscious living,” said Laura Michalchyshyn, president and general manager of Planet Green. “As partners of the Donate Movement, we are asking viewers to consider the small ways they can help their community and the environment by giving to reputable organizations like Goodwill that turn donations into jobs that help to strengthen families and build communities.”

Part of the Goodwill and Planet Green partnership includes the launch of the network’s new docu-series, Dresscue Me, premiering on April 19 at 10:30 pm ET featuring self-taught designer Shareen Mitchell.  Owning stores on both coasts, Mitchell works with every day women on her show to turn vintage clothing finds into chic, fashion-forward frocks. Dresscue Me captures the hearts of millions of Goodwill shoppers – fashionistas – for unique, affordable one-of-a-kind vintage clothing.

To find out what items are accepted and where to donate at Goodwill Alberta.

About Planet Green

Planet Green is the multi platform media destination for people looking for something new. Launched on June 4, 2008, Planet Green is following the evolving conversation about sustainability and is the entertainment brand that champions the visionaries who move our world forward in small and large ways. Planet Green and its two robust Web sites, planetgreen.com and TreeHugger.com, offer unique, insightful and inspiring content related to how we can evolve to live a better, brighter future. Planet Green’s original programming, digital tools and content will entertain, educate and activate.

About Dresscue Me

Planet Green’s latest docu-series introduces viewers to former LA actress turned innovative fashion maven, Shareen Mitchell.  A self-taught designer, Shareen takes used clothes and vintage one-offs and re-imagines them into chic, contemporary, wearable, and affordable fashions. Her clients include high-profile celebrities, rock divas, and scores of ordinary women who are looking for an unusual look at a reasonable price.  During the show, she helps everyday women who get made over for a special event.