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Publish Date: May 7, 2015

2014 Annual Report

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Goodwill Industries of Alberta's 2014 Annual Report is now available.


2014 was a tremendous year of enterprise growth, success and mission celebration for Goodwill Industries of Alberta.

The theme for this year in review is #FindYourWhy. With every donation and with every sales transaction, there is a story behind why Goodwill was the organization of choice for our donors and shoppers.

Our Why?

At Goodwill Industries of Alberta, we’re committed to providing individuals with disabilities the opportunity to build a brighter future through meaningful employment and this would not be possible without your support.

Every day we find new whys, such as expanding our mission into communities like Strathcona County where we proudly opened our new operation in Sherwood Park that hosts our retail store, donation centre and career development centre that focuses on employment training. Another way we’re finding our why is working with leaders in our community and empowering them to become ambassadors.

We are thrilled that Olympian and silver medalist Cheryl Bernard has joined us as an official ambassador for our enterprise. Cheryl shares our passion of working with Albertans with unique abilities and connecting them with meaningful employment so it was a natural fit and opportunity for Cheryl to become a Goodwillian.

Why would business partners and community organizations team up with Goodwill?

The Rotary Clubs of Spruce Grove and Stony Plain found their whys and through their support we were able to add new trucks in support of connecting community generosity (donated used household goods) and our retail division.

By partnering with our Commercial Services division, corporations, government and non-profit organizations have found their whys through cost savings by having assembly and product preparation completed by Goodwill team members.

These groups found their why that connecting Albertans to employment not only empowers an individual with disabilities but makes a profound impact on their family and community. As you navigate through our year in review, consider what your WHY might be. We know we could not continue to grow and expand our services without your support.

On behalf of our 500 employees and team members across this great province, thank you.

Read Goodwill's 2014 Annual Report.

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